About us

At its heart, insurance is simple – it’s all about “peace of mind”. When something goes badly wrong, you need help from someone who cares. No ifs, no buts.

So here are some great reasons to choose CLEAR:

Why choose CLEAR?

When you call us we won’t ask you to "press 1 for a quotation" … filtering out the new business enquiries whilst existing clients wait in a queue. We will treat you as you deserve to be treated.

So when you choose CLEAR you will be in the hands of an expert you can rely on, someone you can build a relationship with, who cares and will do the right thing – because these are our values and that’s why we’re different.

That’s why our customers have rated us as Excellent on Trustpilot.

We know the jargon-ridden insurance world can be confusing so it’s up to us to make it simple, to work with you to establish the right protection at the right price, for your business, your people or your home. From large international companies with complex needs served by a dedicated team of specialists, to individuals seeking to protect start-up enterprises or the family home, we want to help.

Whilst size isn’t everything, it does help. Placing over £300m of premium for our clients gets us the attention of the best insurers whilst our membership of Brokerbility, the leading network of independent brokers, elevates our status further. Brokerbility members control over £600m collectively, and as one of the largest members, we know the key people at the leading insurers and they know us – handy on those occasions, thankfully few and far between, when things don’t go as planned.

And when something goes wrong, our dedicated claims team know how to get your claim the urgent attention it deserves. Of the thousands of claims we handle each year, from a devastating house fire to life-changing personal injuries, just a handful run into difficulties. But how we operate business and our reputation for fairness, means you have the best team in your corner and your insurers will listen to us.

We hope you’ll only have to ask yourself once, why CLEAR? After that it should be obvious.

Our awards
We as good as our word and proud of our achievements. It’s not just our customers who like what we do, we’ve also won the following industry awards too:

IAUKBA19 LOGO WINNER RGB Insurance Age UK Broker Awards 2019 – Insurance Broker of the Year

IAUKBA19 LOGO WINNER RGB Insurance Age UK Broker Awards 2019 – Commercial Lines Broker of the Year

insurance times winner 2017 Insurance Times Awards 2017 – Independent Broker of the Year

UKBAW08 LOGO WINNER 3 Insurance Age UK Broker Awards 2008  - Insurance Broker of the Year

Merton BB Awards Merton Best Business Awards 2013 - Team Development

Our values
As an intermediary, distributing insurers’ products, we have to stand out from the crowd by maintaining distinctive values. As we grow we talk about what this means all the time because strongly held, shared values can be powerful in influencing how we behave and the service we provide. So in our business planning, our team gatherings and day to day activities we keep a focus on our:

  • Culture – we treasure our informality and transparency and recognise that such freedoms require discipline and accountability
  • Relationships – whether you’re our client, our insurer partner, another broker or a colleague, we will treat you as we would wish to be treated to help build a lasting trust between us
  • Sustainability – we’re still a young business with a long term plan, to provide clients, colleagues and other stakeholders with enduring security, certainty and continuity
  • Behaviour – underpinning all this is our maxim ‘do the right thing’ – when applied to a difficult situation, this simple expression normally shines a light on the obvious response

So, if you don’t find us living up to these values we’d like your feedback. And if you do, we’d love to hear from you.


CLEAR have a successful track record of growing by acquisition and we’re always looking for future deals.

Click here to learn more.

Chartered broker
We take professionalism seriously but that’s not enough. We also care about people and about doing the right thing. That’s why we became Chartered Brokers in 2013, to demonstrate our commitment to delivering a quality service to you, whilst developing our team and their careers.

Chartered status brings with it a range of ongoing responsibilities that we are required to uphold to ensure that the advice, service and ongoing support we provide you is:

  • Of the highest standard
  • Based exclusively on your researched needs
  • Provided by a professional operating at the correct level of proficiency

In order to achieve Chartered status we had to satisfy a number of rigid qualification criteria in addition to a commitment to the industry standard Code of Ethics. This includes:

  • Continual development of all our personnel, ensuring their level of professional knowledge is always informed, accurate and relevant
  • Encouragement and support of our teams to undertake individual technical and professional qualifications
  • Ensuring the majority of our customer-facing colleagues are registered members of the CII and adhere to its Code of Ethics and Conduct

Lloyds broker

CLEAR is a registered Lloyd's broker, giving us direct access to a unique pool of underwriting expertise in the Lloyd's global marketplace (the world’s largest specialist insurance market). 

This means that we are well positioned to locate the best insurers and negotiate the most favourable contractual terms for those clients who require specialist, innovative or bespoke risk solutions.

Charity of the year

In 2020, CLEAR formed a partnership with Future Frontiers. Future Frontiers is an award-winning charity that exists to ensure 16 to 18-year olds  from disadvantaged backgrounds with limited opportunities fulfill their potential - at school and when transitioning to education, employment or training.

At the heart of the charity’s work is a mentorship programme, focused on providing young participants with one-to-one coaching by business professionals, supporting them as they grapple with questions like “What do I do after school?”

A group of CLEAR team members have volunteered to act as mentors in the programme, and CLEAR as a business will be donating some of their working hours to doing so - in addition to making a financial donation to the charity.

Every volunteer mentor from CLEAR will be assigned one student. They can talk about the mentee’s interests and goals, as well as sharing challenges that they may personally have faced in their careers. 

The volunteer group contains CLEAR staff of all age ranges and experience levels, from someone who has just finished an apprenticeship – meaning they are on a similar level of experience to their mentee – to someone who's been in industry for 30 years or more, and can give the benefit of expertise that they have acquired through a long career. 

Students and mentors are carefully matched by Future Frontiers, with a view to helping participants get the most out of the relationships - and the results are terrific. The programme has been proven to increase students' engagement with their education, and to increase their likelihood of achieving and maintaining success in education, employment or training.

We’re extremely excited to be involved with Frontier Futures, to begin helping to inspire the next generation to succeed - whether in an insurance career, another industry, or in further education.

Watch this space, as we’ll be reporting on our charity fundraising efforts as they happen on Twitter, LinkedIn and on our blog.

Community contribution
We recognise that communities succeed when businesses contribute, create opportunities for one another and support local initiatives. Similarly, many of the businesses that CLEAR has acquired over the years have been well thought-of and cornerstones of their respective communities.

Our roots lie in the Kingston, Wimbledon and surrounding areas, harking back to our original location, New Malden. CLEAR remains actively involved with both the Kingston Chamber of Commerce and Merton Chamber of Commerce groups.

As part of our commitment to supporting local charities, we have forged a relationship with Linden Lodge, a school for visually impaired and disabled children in Southfields. We help raise funds for the school and fund events that would otherwise not take place, such as the annual trip to Brighton, which in 2015 was imaginatively relocated to the school grounds, complete with rides and donkeys.

CLEAR is also proud to be a Corporate Partner of the Rose Theatre in Kingston, which hosts a diverse and exciting programme and is a valuable addition to the cultural life of the Borough.

We sponsor an award for Cockpit Arts, an organisation that supports Arts and Crafts businesses and we have kitted out a number of local football and cricket clubs over the years.

What our customers have to say


Get in touch with CLEAR

Call 020 7280 3450 or email  or visit our contact us page here.