About us

At its heart, insurance is simple – it’s all about “peace of mind”. When something goes badly wrong, you need help from someone who cares. No ifs, no buts.

So here are some great reasons to choose CLEAR:

Why choose CLEAR?

When you call us we won’t ask you to "press 1 for a quotation" … filtering out the new business enquiries whilst existing clients wait in a queue. We will treat you as you deserve to be treated.

So when you choose CLEAR you will be in the hands of an expert you can rely on, someone you can build a relationship with, who cares and will do the right thing – because these are our values and that’s why we’re different.

That’s why our customers have rated us as Excellent on Trustpilot.

We know the jargon-ridden insurance world can be confusing so it’s up to us to make it simple, to work with you to establish the right protection at the right price, for your business, your people or your home. From large international companies with complex needs served by a dedicated team of specialists, to individuals seeking to protect start-up enterprises or the family home, we want to help.

Whilst size isn’t everything, it does help. Placing over £135m of premium for our clients gets us the attention of the best insurers whilst our membership of Brokerbility, the leading network of independent brokers, elevates our status further. Brokerbility members control over £600m collectively, and as one of the largest members, we know the key people at the leading insurers and they know us – handy on those occasions, thankfully few and far between, when things don’t go as planned.

And when something goes wrong, our dedicated claims team know how to get your claim the urgent attention it deserves. Of the thousands of claims we handle each year, from a devastating house fire to life-changing personal injuries, just a handful run into difficulties. But how we operate business and our reputation for fairness, means you have the best team in your corner and your insurers will listen to us.

We hope you’ll only have to ask yourself once, why CLEAR? After that it should be obvious.

Our awards
We as good as our word and proud of our achievements. It’s not just our customers who like what we do, we’ve also won the following industry awards too:

IAUKBA19 LOGO WINNER RGB Insurance Age UK Broker Awards 2019 – Insurance Broker of the Year

IAUKBA19 LOGO WINNER RGB Insurance Age UK Broker Awards 2019 – Commercial Lines Broker of the Year

insurance times winner 2017 Insurance Times Awards 2017 – Independent Broker of the Year

UKBAW08 LOGO WINNER 3 Insurance Age UK Broker Awards 2008  - Insurance Broker of the Year

Merton BB Awards Merton Best Business Awards 2013 - Team Development

Our values
As an intermediary, distributing insurers’ products, we have to stand out from the crowd by maintaining distinctive values. As we grow we talk about what this means all the time because strongly held, shared values can be powerful in influencing how we behave and the service we provide. So in our business planning, our team gatherings and day to day activities we keep a focus on our:

  • Culture – we treasure our informality and transparency and recognise that such freedoms require discipline and accountability
  • Relationships – whether you’re our client, our insurer partner, another broker or a colleague, we will treat you as we would wish to be treated to help build a lasting trust between us
  • Sustainability – we’re still a young business with a long term plan, to provide clients, colleagues and other stakeholders with enduring security, certainty and continuity
  • Behaviour – underpinning all this is our maxim ‘do the right thing’ – when applied to a difficult situation, this simple expression normally shines a light on the obvious response

So, if you don’t find us living up to these values we’d like your feedback. And if you do, we’d love to hear from you.


CLEAR have a successful track record of growing by acquisition and we’re always looking for future deals.

Click here to learn more.

Chartered broker
We take professionalism seriously but that’s not enough. We also care about people and about doing the right thing. That’s why we became Chartered Brokers in 2013, to demonstrate our commitment to delivering a quality service to you, whilst developing our team and their careers.

Chartered status brings with it a range of ongoing responsibilities that we are required to uphold to ensure that the advice, service and ongoing support we provide you is:

  • Of the highest standard
  • Based exclusively on your researched needs
  • Provided by a professional operating at the correct level of proficiency

In order to achieve Chartered status we had to satisfy a number of rigid qualification criteria in addition to a commitment to the industry standard Code of Ethics. This includes:

  • Continual development of all our personnel, ensuring their level of professional knowledge is always informed, accurate and relevant
  • Encouragement and support of our teams to undertake individual technical and professional qualifications
  • Ensuring the majority of our customer-facing colleagues are registered members of the CII and adhere to its Code of Ethics and Conduct

Lloyds broker

CLEAR is a registered Lloyd's broker, giving us direct access to a unique pool of underwriting expertise in the Lloyd's global marketplace (the world’s largest specialist insurance market). 

This means that we are well positioned to locate the best insurers and negotiate the most favourable contractual terms for those clients who require specialist, innovative or bespoke risk solutions.

Charity of the year

Every year, each of our offices nominate a selection of charities that they’d like to support with fundraising over the course of the following 12 months.

This year, our collective aim was to concentrate on smaller, local charities over the next 12 months. Below, find the full selection of charities we’ll be supporting this year, separated by office:

Cranleigh Office
Chestnut Tree House

Chestnut Tree House

is the children’s hospice for East and West Sussex, Brighton and Hove and South East Hampshire and cares for 300 children and young adults from 0-19 years of age with progressive life-shortening conditions. Visit their website here to find out more.

Leamington Office
Myton Hospice

Myton Hospice Logo Red

provides specialist palliative and end of life care for the people of Coventry & Warwickshire. Visit their website here to find out more.

Helping Hands Community Project


gives people the support and opportunities to feel better about themselves, be more active in the community and get back into work. They run a soup kitchen offering hot food and a listening ear. We like to give a hand up not just a hand out through new skills, experience and qualifications. Visit their website here to find out more.

London Office
The Grace Dear Trust

grace dear trust logo 5

is a mental health charity raising money for local schools to train teachers to enable them to spot mental health issues in young children. They also pay for councilors to speak to the children & offer 1 2 1 sessions for those in need. Visit their website here to find out more.

The Lullaby Trust


raises awareness of sudden infant death syndrome (SIDS), provides expert advice on safer sleep for babies and offers emotional support for bereaved families. Visit their website here to find out more.

Maidstone Office
Hayley's Heroes

Hayleys heroes logo 3

offers young adults with cancer and their close family the support they need. Their focus is on raising money to offer young adults with cancer and their close family and friends, a helping hand when they need it the most and let them know that they are not alone in their fight. Visit their website here to find out more.

Homeless Care Ltd

homeless care at maidstone day centre

provides a day care centre for homeless people where they can have a hot shower, regular GP clinics, food and practical needs i.e. how to fill in forms and IT. In addition from the same premises they run a food bank and provide a HMO for local people with homeless needs. Visit their website here to find out more.

Spalding Office
FreeKicks Foundation

free kicks foundation

is a Peterborough based charity whose aim is to provide football-related activities for ill, bereaved and disadvantaged children, to give them a day to remember with their favourite football club. Visit their website here to find out more.

Our teams across the UK will now begin planning fundraising for their chosen charities, both collectively and individually. They can get an extra day off for volunteering - plus, for each pound they raise, CLEAR will match it (up to a maximum of £5000).

Watch this space, as we’ll be reporting on their fundraising efforts as they happen on Twitter, LinkedIn and on our blog.

Community contribution
We recognise that communities succeed when businesses contribute, create opportunities for one another and support local initiatives. Similarly, many of the businesses that CLEAR has acquired over the years have been well thought-of and cornerstones of their respective communities.

Our roots lie in the Kingston, Wimbledon and surrounding areas, harking back to our original location, New Malden. CLEAR remains actively involved with both the Kingston Chamber of Commerce and Merton Chamber of Commerce groups.

As part of our commitment to supporting local charities, we have forged a relationship with Linden Lodge, a school for visually impaired and disabled children in Southfields. We help raise funds for the school and fund events that would otherwise not take place, such as the annual trip to Brighton, which in 2015 was imaginatively relocated to the school grounds, complete with rides and donkeys.

CLEAR is also proud to be a Corporate Partner of the Rose Theatre in Kingston, which hosts a diverse and exciting programme and is a valuable addition to the cultural life of the Borough.

We sponsor an award for Cockpit Arts, an organisation that supports Arts and Crafts businesses and we have kitted out a number of local football and cricket clubs over the years.

What our customers have to say


Speak to our Deputy CEO, Gary O'Donnell, to discuss business interests in CLEAR.

Call 020 8329 4902 or email